Years of experience
9+
Hi, I'm Eduardo Mac
Web Product Lead Frontend & Digital Growth Strategist
I build digital products that connect business and user experience: technology, design, and growth strategy in a single role.
About
Development, design, and strategy for real results
I'm Eduardo Mac, a Web Product Lead with 9+ years and 20+ web projects delivered. Building a digital product usually means coordinating a developer, a designer, and someone for marketing; I cover all three in a single role, so business, interface, and code decisions get made together. I work with businesses, startups, and product teams, mostly in insurance and insurtech.
My approach starts with understanding business objectives before writing a single line of code or designing a screen. I've built everything from brand sites and high-performance landing pages to quoting platforms and corporate redesigns, across industries including insurance, architecture, food & beverage, and technology.
I drive measurable growth and conversions through strategic design and high-performance development.
Every product I build starts with understanding business goals and real user needs. I integrate frontend development, UX/UI, and digital marketing to create experiences that convert, retain, and scale — especially in insurance and insurtech projects.
Web projects completed
20+
Tech Stack
I turn business ideas into digital experiences that deliver real results.
Expertise
Key services for competitive digital products
01
Modern websites and web applications focused on performance and user experience.
- Next.js, React, Astro, TypeScript
- Tailwind CSS + scalable frontend architecture
- GSAP animations; smooth transitions
02
Intuitive, consistent, and measurable digital experiences.
- Figma, design systems
- Conversion-oriented prototypes
- User research + UX flows
03
Acquisition, analytics, and content for sustainable growth.
- Meta Ads, Google Ads
- Google Analytics, reporting
- Technical SEO + content strategy
04
Comprehensive optimization for fast, stable, and scalable sites.
- Performance audit and Core Web Vitals
- Load, image, and asset optimization
- Frontend refactor for easy maintenance
Projects
Discover my latest work and creative solutions that turn ideas into results
Each project integrates strategic graphic design, user experience, web performance, and organic search optimization.
Showing all projects
706 organic clicks Website for a specialty coffee shop in Querétaro
88 organic clicks Technology solutions platform for the insurance sector
Insurance quoting web app for mobile agents
Multi-insurer insurance quoting web platform
Infonavit credit quoting web tool for insurance agents
Design of benefits and promotions sections for an insurance platform
Corporate web redesign for an insurance platform
Corporate website for a risk management and fire safety consultancy
UI/UX interface design for an NFT collection with Aztec mythology
288 organic clicks Digital ecosystem for insurance
Website for an architecture firm
Website for a service provider for Mexicans living abroad
FAQ
Frequently asked questions
What people usually ask before starting a project. Don't see your question? Message me →
What does Eduardo Mac do?
He's a Web Product Lead covering frontend, UI/UX, and digital growth strategy in a single role. His main stack is Next.js, React, Astro, TypeScript, Angular, Tailwind CSS, and Figma, with a focus on insurance and insurtech, plus experience in architecture, food & beverage, and technology.
What's your work process?
There's no team to coordinate — one person understands the whole problem and adapts to the business's goals. He starts by identifying the project's needs and objectives, then defines the site's architecture and builds from there. The pace of revisions is worked out on a per-project basis.
How much experience does he have?
9+ years and 20+ web projects delivered, covering product, frontend, and growth without juggling multiple vendors.
Where can I see real results?
In the Seguros Aura, MiuraBox, and Monono Café case studies, with metrics verified in Google Search Console.
How much does a project cost and how long does it take?
It depends on each project — these are highly customized products, so there's no fixed rate or fixed date. He gives an estimate at the start of each project based on scope; you can see real examples of scope and results in this portfolio's case studies.
What happens if requirements change mid-project?
Reasonable adjustments can be worked in along the way. Changes that significantly expand the original quoted scope are reviewed and quoted separately.
Does he offer support or maintenance after the site is live?
Yes. It depends on the type of project: a simple site needs little maintenance once delivered, while a platform with business logic or a backend does require ongoing maintenance, which can be contracted separately.
Where is he based?
In Mexico City and Querétaro.
Does he work with clients outside Mexico?
Yes, including Canada and the United States. Payment details are arranged on a case-by-case basis.
How do I get in touch?
Use the form on this page or reach out on LinkedIn.
Contact
Let's talk about your project
Tell me what you want to build.
9+ Years of experience · 20+ Web projects completed · Mexico City and Querétaro
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