From zero to found on Google
and the new AI
search engines

Context

An AI-powered insurance broker that needed a digital presence from scratch

Seguros Aura is an AI-powered insurance broker in Mexico. The project started as a joint initiative to bring the company into the digital world: website, Google rankings, and visibility in the new AI search engines.

The responsibility was end-to-end: design, build, technical SEO, performance, and GEO (Generative Engine Optimization) to make the business found by both people and AI assistants.

The challenge

Speed to market and AI visibility from day one

There was no prior website, no domain history, no baseline metrics. The project had to go live as fast as possible — from October 2024 to production in January 2025, in under 3 months.

Beyond Google rankings, the goal included being found by AI search engines like ChatGPT, Gemini, and Claude — an emerging category requiring a specific GEO strategy built into the site's structured data, content, and architecture.

Solution applied

Agile platform, solid SEO, and AI optimization

• Site design and build in Wix Studio for maximum speed to market
• Full technical SEO: metadata, structured data, and content architecture
• GEO (Generative Engine Optimization): content and markup optimized for AI responses
• Google Search Console integration for organic tracking from day one
• AI indexing setup — ChatGPT, Gemini, and Claude actively crawl the site
• SEO Checklist 82% complete: 9 tasks executed, 1 open issue, 3 active recommendations
• Continuous tracking of position, CTR, and AI queries to iterate the strategy
• Collaboration with the development team on UX/UI for the Aura AI conversational assistant