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Project kickoff. Digital strategy defined: website, SEO, and AI search visibility.
The project in three acts
Context
An AI-powered insurance broker that needed a digital presence from scratch
Seguros Aura is an AI-powered insurance broker in Mexico. The project started as a joint initiative to bring the company into the digital world: website, Google rankings, and visibility in the new AI search engines.
The responsibility was end-to-end: design, build, technical SEO, performance, and GEO (Generative Engine Optimization) to make the business found by both people and AI assistants.
The challenge
Speed to market and AI visibility from day one
There was no prior website, no domain history, no baseline metrics. The project had to go live as fast as possible — from October 2024 to production in January 2025, in under 3 months.
Beyond Google rankings, the goal included being found by AI search engines like ChatGPT, Gemini, and Claude — an emerging category requiring a specific GEO strategy built into the site's structured data, content, and architecture.
Solution applied
Agile platform, solid SEO, and AI optimization
Platform and experience
- Site design and build in Wix Studio for maximum speed to market
- Collaboration with the development team on UX/UI for the Aura AI conversational assistant
Technical SEO and GEO
- Full technical SEO: metadata, structured data, and content architecture
- GEO (Generative Engine Optimization): content and markup optimized for AI responses
- AI indexing setup — ChatGPT, Gemini, and Claude actively crawl the site
- SEO Checklist 82% complete: 9 tasks executed, 1 open issue, 3 active recommendations
Analytics and tracking
- Google Search Console integration for organic tracking from day one
- Continuous tracking of position, CTR, and AI queries to iterate the strategy
Verified results
288 organic clicks and visible in the 3 major AI engines
The chart shows three phases: launch (Jan–Mar 2025) with first impressions after implementing SEO; consolidation (Apr–Dec 2025) with stable organic presence in branded search; and AI expansion (Jan–Jun 2026) with peak organic activity and active indexation by ChatGPT, Gemini, and Claude.
Organic clicks 288 Mar '25 – Jun '26
Impressions 16.5K 16 months of traction
Avg. CTR 1.7% Google Search Console
Avg. position 9.2 First page on Google
Project timeline
From idea to production — and into AI engines
2024
Design and development in Wix Studio. Priority: go live as fast as possible.
2025
Site live — seguros aura.com operational. Zero to production in approximately 3 months.
Technical SEO implemented: metadata, structured data, SEO checklist (82% complete, 9 tasks done). GEO strategy for AI engines initiated.
Google Search Console connected. Organic tracking begins — first impressions and clicks verified.
Sustained branded search growth: "aura seguros" and "seguros aura" consolidate first-page rankings on Google.
2026
Organic activity peak. All-time high for clicks and impressions in Google Search.
Actively indexed by ChatGPT, Gemini, and Claude. 34 AI queries per month (+6% growth). Average position 9.2 on Google.
Frequently asked questions
What you want to know about the Seguros Aura project
What technology was used to build the Seguros Aura website?
The Seguros Aura site was built with Wix Studio, chosen for its speed to market. The SEO and GEO strategy was implemented on this platform, achieving indexation on Google and the main AI search engines.
How long did it take to launch Seguros Aura online?
The Seguros Aura site went from zero to production in approximately 3 months: project started in October 2024, design and development in November 2024, and site live in January 2025.
How was Seguros Aura made visible on AI search engines?
A GEO (Generative Engine Optimization) strategy was implemented: structured data, AI-response optimized content, and technical configuration that allowed ChatGPT, Gemini, and Claude to actively index the site. As of June 2026, the site receives 34 AI queries per month.
What are the organic results for Seguros Aura on Google?
According to Google Search Console data for the period March 2025–June 2026 (16 months): 288 organic clicks, 16,500 total impressions, 1.7% average CTR, and 9.2 average position. Branded queries "aura seguros" and "seguros aura" drive the most traffic.