Case study

Full-stack build
and organic growth
in insurtech

Technology solutions platform for the insurance sector — SAAM software, SeguMovil, and policy management.

88 organic clicks8.8% CTR7.8 avg. position~1,000 impressions
Visit the site

From zero indexation to first page on Google

Organic clicks 88 Sep '25 – Jun '26
Avg. CTR 8.8% 3–4× the typical web average
Impressions ~1K Sep '25 – Jun '26
Avg. position 7.8 First page on Google

From build to organic traction

Project kickoff. Site design and development from scratch with Astro.

Component building, contact form, WhatsApp button, and animations.

Google Analytics integration.

Full Search Console setup and Google Ads verification. First Google indexation — initial organic activity visible.

Unexpected domain disconnection from Google. The site loses indexation and organic visibility drops to zero.

Follow-up with Google support to identify and resolve the root cause of the indexation issue.

Indexation restored. The site reappears in search results and begins generating real organic traffic.

Sustained organic traction: month-over-month growth in clicks and impressions verified in Google Search Console.