Project kickoff. Site design and development from scratch with Astro.
The project in three acts
Context
A niche sector that needed a digital presence from scratch
MiuraBox offers specialized software for the Mexican insurance sector: SAAM for policy management and SeguMovil for field quoting. The client needed a corporate site that clearly communicated their products and could be found by their audience on Google.
The project started from zero: no prior design, no codebase, no measurement tools configured.
The challenge
A new framework and an unexpected indexation disconnect
This project was the first experience building with Astro — learning the framework at the same time as developing the site, making architecture decisions without prior references.
The site achieved a first Google indexation (Sep–Oct 2025) with initial organic activity visible. However, the domain disconnected shortly after, losing all visibility. Resolution required months of direct follow-up with Google support until indexation was restored in January 2026.
Solution applied
Design, development, and technical resolution
- Full site design and development from scratch with Astro
- Product-oriented content architecture: product pages, about us, and contact
- Technical SEO: structured data, HTML semantics, metadata, and image stability
- Video integration with Plyr and multiple quality renditions
- Performance optimization: service stabilization and performance baseline
- Google Analytics, Search Console, and Google Ads integration
- Diagnosis and resolution of the Google indexation block (~January 2026)
- Post-launch iterations: navigation, Spanish copy, and partner logos
Verified results
From zero indexation to first page on Google
La gráfica muestra tres fases: primera indexación (sep–oct 2025) con actividad orgánica inicial; desconexión (nov–dic 2025) donde la visibilidad cae a cero; y resolución + crecimiento orgánico sostenido desde enero 2026 hasta junio 2026.
Project timeline
From build to organic traction
Component building, contact form, WhatsApp button, and animations.
Google Analytics integration.
Full Search Console setup and Google Ads verification. First Google indexation — initial organic activity visible.
Unexpected domain disconnection from Google. The site loses indexation and organic visibility drops to zero.
Follow-up with Google support to identify and resolve the root cause of the indexation issue.
Indexation restored. The site reappears in search results and begins generating real organic traffic.
Sustained organic traction: month-over-month growth in clicks and impressions verified in Google Search Console.