Project kickoff. Site design and development from scratch with Astro.
The project in three acts
Context
A niche sector that needed a digital presence from scratch
MiuraBox offers specialized software for the Mexican insurance sector: SAAM for policy management and SeguMovil for field quoting. The client needed a corporate site that clearly communicated their products and could be found by their audience on Google.
The project started from zero: no prior design, no codebase, no measurement tools configured.
The challenge
A new framework and an unexpected indexation disconnect
This project was the first experience building with Astro — learning the framework at the same time as developing the site, making architecture decisions without prior references.
The site achieved a first Google indexation (Sep–Oct 2025) with initial organic activity visible. However, the domain disconnected shortly after, losing all visibility. Resolution required months of direct follow-up with Google support until indexation was restored in January 2026.
Solution applied
Design, development, and technical resolution
Build and content
- Full site design and development from scratch with Astro
- Product-oriented content architecture: product pages, about us, and contact
- Video integration with Plyr and multiple quality renditions
- Post-launch iterations: navigation, Spanish copy, and partner logos
Technical SEO and performance
- Technical SEO: structured data, HTML semantics, metadata, and image stability
- Performance optimization: service stabilization and performance baseline
Analytics and troubleshooting
- Google Analytics, Search Console, and Google Ads integration
- Diagnosis and resolution of the Google indexation block (~January 2026)
Verified results
From zero indexation to first page on Google
The chart shows three phases: first indexation (Sep–Oct 2025) with initial organic activity; disconnection (Nov–Dec 2025) where visibility drops to zero; and resolution plus sustained organic growth from January 2026 through June 2026.
Organic clicks 88 Sep '25 – Jun '26
Avg. CTR 8.8% 3–4× the typical web average
Impressions ~1K Sep '25 – Jun '26
Avg. position 7.8 First page on Google
Project timeline
From build to organic traction
2025
Component building, contact form, WhatsApp button, and animations.
Google Analytics integration.
Full Search Console setup and Google Ads verification. First Google indexation — initial organic activity visible.
Unexpected domain disconnection from Google. The site loses indexation and organic visibility drops to zero.
Follow-up with Google support to identify and resolve the root cause of the indexation issue.
2026
Indexation restored. The site reappears in search results and begins generating real organic traffic.
Sustained organic traction: month-over-month growth in clicks and impressions verified in Google Search Console.
Frequently asked questions
What you want to know about the MiuraBox project
What technology was used to build the MiuraBox site?
The MiuraBox site was built with Astro, a modern static site generation framework. Google Analytics 4, Google Search Console, and Google Ads were also integrated for measurement and organic positioning.
How long did it take for MiuraBox to appear in Google?
The site had its first Google indexation in September 2025, approximately 3 months after the project started in June 2025. After an unexpected domain disconnection, indexation was permanently restored in January 2026.
What is MiuraBox's organic CTR in Google Search Console?
According to Google Search Console data for the period September 2025–June 2026, the MiuraBox site records an average CTR of 8.8%, with 88 organic clicks and approximately 1,000 total impressions.
What caused MiuraBox's indexation disconnect from Google?
Between October and November 2025 an unexpected domain disconnection from Google occurred, bringing organic visibility to zero. The issue was identified and resolved in coordination with Google support, restoring indexation in January 2026.
What is the average ranking position of MiuraBox in Google?
MiuraBox has an average position of 7.8 in Google Search results, with the homepage (miurabox.com) as the top performer with a 17.3% CTR and 53 organic clicks.